Digital Marketing Leads Quality: Are All Leads Created Equal?

In this video we go over digital marketing leads quality, and the differences between an organic lead, search leads, Facebook leads and more. Then, how to determine if your digital marketing efforts are leading to actual business results. Transcript In this video, I’m going to go over where to get the highest quality leads with … Continued

When to Use Google Ads or Facebook Ads

One question we receive quite a bit from clients is which digital marketing platforms they should be using to attract new clients or customers to their business. Inevitably clients ask us: Should I use Google Ads or Facebook Ads or both? Or none? In this video and article, we will review the main differences between … Continued

8 Digital Marketing Strategies in 2021

In this post we’re going to go over the strategies that are working right now that could be a core part of your 2021 digital marketing strategy. #1 – Experiment with Less Conventional Ad Platforms If you’re a serious marketer, you’re probably running Google Ads… You’re probably running Facebook and Instagram ads. Customers live on … Continued

Data Discrepancies in Google Analytics, Google Ads & Facebook Ads

Have you ever wondered why the numbers in Google Analytics and the numbers in your ads platform like Google Ads or Facebook Ads are often different? From conversion to goals, clicks to sessions, why doesn’t Google Analytics, Google Ads and Facebook Ads data line up? In this post, we are going to Provide an overview … Continued

Are You Making These Money Wasting Mistakes on Google Ads?

Use These 7 Tips to Help Maximize Your Investment At the time of this writing, we are in the midst of the Coronavirus pandemic sweeping across the country, with many states on lockdown. With the current uncertainty into the future, it’s more important than ever for businesses to invest wisely in all areas of their … Continued

Two Wheels Marketing Welcomes Digital Marketing Industry Veteran Ryan Whiteside as Director of Digital to Support Company Growth

January 20, 2020 – Columbus Ohio-based Digital Marketing agency Two Wheels Marketing welcomes Ryan Whiteside as Director of Digital Marketing to the company. Whiteside joins the company with over 13 years of experience helping businesses grow through digital marketing including several years at one of Ohio’s top digital marketing agencies, Fathom, as well as serving … Continued

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